Case Studies
Realistic business scenarios worked out end-to-end — starting numbers, options on the table, the math behind each choice, and the recommendation that actually pays. Each case ends with the calculators you'd use to repeat the analysis on your own shop.
3 case studies
- Diagnosticsetsy8 min read
Etsy Sales Dropped 40%: What Should You Fix First?
Scenario
Printables shop's monthly sales fell from $4,000 to $2,400 in six weeks. Same listings, same prices.
A 2-year-old printables shop watched monthly sales fall from $4,000 to $2,400 over six weeks. Here's how to triage the drop using only data Etsy already gives you.
Found the leak in one session — visit rate, not conversion.
#etsy#sales-drop#traffic#conversionRead case study →
- Growthshopify9 min read
Shopify Traffic Doubled but Sales Stayed Flat
Scenario
DTC skincare brand doubled traffic via TikTok. Sales went from $9,600/mo to $10,200/mo.
A skincare brand pushed monthly sessions from 8,000 to 16,000 with a TikTok push — but orders barely moved. The math shows exactly why, and what would have moved the needle instead.
New channel kept (with caveats), CRO budget redirected to existing buyers.
#shopify#tiktok#conversion#traffic-qualityRead case study →
- Adsamazon10 min read
KDP Book Launch: Spend More on Ads or Improve the Cover?
Scenario
KDP romance launch: 1,200 impressions/day on ads, $0.31 CPC, 3.5% click-to-buy. Cover is DIY.
A self-published romance author has $600 left in launch budget. The book is ranking but not converting — should that money go to more Amazon Ads or to a professional cover redesign?
Cover redesign — wins on every realistic scenario.
#kdp#amazon-ads#book-launch#conversionRead case study →