Learning Hub course
Your Own Online Store
A channel decision made on your numbers, and a store built to launch
- Beginner
- 32 min total
- 2 lessons
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A marketplace brings buyers and charges you for them. Your own store charges less per order and brings you nobody. That trade is the whole decision, and it turns on one question most guides skip: what will it cost you to replace the traffic you're currently renting? These two lessons answer that with your figures, then build a store that's ready to open if the answer is yes.
What you finish with
A written channel decision, and a store plan you could launch
You finish with a decision — stay on Etsy, add Shopify alongside it, move to Shopify as your main channel, or postpone both — supported by your own Etsy costs, a Shopify fixed-cost estimate, the order volume that covers it, and a named first traffic source. Plus a launch-ready store plan: plan and domain decisions, a theme, one complete product with checked profit, payments and shipping configured, policies reviewed, a consent-based signup, and either a completed checkout test or a written test plan ready to run the moment you select a plan.
Lessons
- Lesson 1 of 2Decide Whether Shopify Fits Your Business YetUse your own marketplace costs, a Shopify fixed-cost estimate and an honest traffic answer to decide whether to stay, add a store, switch, or wait.You finish with: A written decision — stay on your marketplace, add Shopify alongside it, make Shopify your main channel, or postpone — supported by your current marketplace costs, a Shopify fixed-cost estimate, the order volume that covers those costs, a named first traffic source, and a written reason.15 minBeginner
- Lesson 2 of 2Build a Launch-Ready Shopify StoreWork through the minimum useful store — one product, payments, shipping, policies — confirm the product actually makes money, and either run a supported checkout test or prepare the plan to run it.You finish with: A launch-ready store plan or reviewed draft: a plan and domain decision, a theme, one complete product listing with its profit checked, payments and shipping configured, policies reviewed, a consent-based signup, one named first traffic source, a written launch or not-yet decision, and either **(A)** a completed checkout test or **(B)** a written checkout test plan if you're stopping at an unpaid draft.17 minBeginner