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Real Profit Calculator

What you actually keep — after every realistic expense

Most "profit" numbers stop at fees and product cost. Add in software, AI, returns, utilities, insurance, and tax to see your real bottom line — and the largest cost quietly eating it.

Your monthly numbers

All inputs stay in your browser. Round to the nearest dollar.

Cost of goods

Operating expenses

Tax

Results update live as you type.

Real monthly profit

$2,470/ mo

Healthy. Strong real margin. You're keeping a meaningful share of every dollar.

Real margin
30.9%
Gross profit
$5,200
65.0% gross margin
Operating expenses
$1,930
24.1% of revenue
Operating profit
$3,270
Before tax
Largest cost
Cost of goods (COGS)
$2,200 · 27.5% of rev

Expense mix

How your total expenses split between COGS, operating, and tax.

COGS $2,800 (51%)Operating $1,930 (35%)Tax $800 (14%)

Expense breakdown

Every expense, sorted from biggest to smallest.

  1. Cost of goods (COGS)COGS$2,200 · 39.8%
  2. Taxes (optional)Tax$800 · 14.5%
  3. AdvertisingOperating$700 · 12.7%
  4. ShippingCOGS$600 · 10.8%
  5. Marketplace feesOperating$520 · 9.4%
  6. Returns & refundsOperating$240 · 4.3%
  7. Software subscriptionsOperating$120 · 2.2%
  8. Utilities allocationOperating$90 · 1.6%
  9. Office expensesOperating$80 · 1.4%
  10. Other expensesOperating$75 · 1.4%
  11. AI subscriptionsOperating$60 · 1.1%
  12. Business insuranceOperating$45 · 0.8%

Recommendations to improve profitability

Personalized to the numbers above.

  • Tip 1Your largest cost is "Cost of goods (COGS)" (28% of revenue). Cutting it 20% adds $440/mo to real profit.

How this calculator works

Gross profit = Revenue − COGS (product cost + shipping). This is what's left to cover everything else.

Operating profit = Gross profit − operating expenses. This is the number most "profit" calculators stop at.

Real profit = Operating profit − taxes. This is what actually lands in your bank account at the end of the year.

Goal: protect gross margin first, then trim the biggest operating cost. Tax planning comes last but should never be 0.

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