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Redbubble Markup Impact Calculator

Thinking about raising your Redbubble markup? This calculator runs your current and proposed markup side by side at the same monthly sales, for your account tier, and shows whether the change actually moves your estimated net earnings after the excess markup fee, the platform fee and the monthly fee cap.

Last Updated: October 2026

Built on Redbubble's current Help Center fee rules.

The base price you currently see for this product in your Redbubble account.

Uses the same volume for both markups — this tool does not predict how price changes affect sales.

Current versus proposed markup, monthly
Monthly figureCurrent (20%)Proposed (30%)
Retail price per sale$24.00$26.00
Artist margin before fees$40.00$60.00
Excess markup fees$0.00$10.00
Platform fee$20.00$30.00
Total account fees after cap$20.00$40.00
Estimated monthly net$20.00$20.00

Change in monthly net

$0.00

Proposed minus current, same sales volume

Fee cap

Not reached

Account fees are capped at $150 per pay period

At this tier and volume, the extra markup is absorbed by fees — the customer pays more but your modelled net does not change.

Planning estimates, not guaranteed earnings. Redbubble assigns account tiers, and its base prices and fees can change by product, country and currency — check your current figures in your Redbubble artist dashboard. Account fees are capped at $150 per pay period. A higher markup also raises the retail price, which may change how often a design sells.

All calculations are estimates based on average platform fees. Real profits may vary depending on category, ads, and shipping.

Planning estimates only, not guaranteed earnings. Redbubble assigns account tiers, and base prices and fees can change — confirm current figures in your Redbubble artist dashboard.

Free worksheet for your next step

Turn this calculator result into a plan with a matching worksheet, checklist, or printable resource.

  • ChecklistPrint-on-Demand

    Print-on-Demand Profit Checklist

    A checklist for reviewing base cost, fees, shipping, and margin before listing.

    Open the checklist →
  • TrackerPrint-on-Demand

    Print-on-Demand Monthly Profit Tracker

    Track monthly POD revenue, base costs, fees, shipping, and net profit per product to see exactly where your margin is going.

    Open the tracker →

How to use this calculator

  1. Enter your numbers in each field above — the calculator updates instantly as you type, so there's nothing to submit.
  2. Use your real figures when you have them, or sensible estimates while you're planning. If a field doesn't apply, leave it at zero.
  3. Compare the results, then change one input at a time to see how each lever (price, cost, fees, volume) moves the outcome.

Formula

Artist margin = Base price × markup · Excess markup fee = 50% × Base price × (markup − 20%) on Standard and Premium · Platform fee = tier rate × monthly gross artist margin · Account fees = excess fees + platform fee, capped at $150 per pay period · Difference = proposed monthly net − current monthly net

Worked example

Illustrative $20.00 base price, 10 sales a month, Standard account, markup raised from 20% to 30%.

  1. Current: gross margin 10 × $4.00 = $40.00; platform fee 50% = $20.00; net $20.00
  2. Proposed: gross margin 10 × $6.00 = $60.00; excess markup fee 10 × $1.00 = $10.00; platform fee $30.00
  3. Proposed account fees $40.00 (below the $150 cap); net $20.00
  4. On a Premium account the same change goes from $32.00 to $38.00 (+$6.00)

Answer: No change in net on Standard below the cap; +$6.00 a month on Premium.

How it works

Redbubble charges two account fees. The excess markup fee takes 50% of the earnings from any markup above 20% (Standard and Premium only). The platform fee is a percentage of your monthly gross earnings — 50% on Standard, 20% on Premium, 0% on Pro. Both count toward a combined monthly cap of $150.

On a Standard account those two fees together take 100% of anything earned above a 20% markup, so until the cap is reached, raising your markup raises the price your customer pays without raising your net. On Premium you keep part of the extra, and on Pro you keep all of it. Once your fees reach the cap, additional markup flows through.

This tool keeps sales volume the same for both markups on purpose. It does not predict whether a higher price sells more or less — that depends on your designs and buyers.

How to interpret your results

  • Dollar values are shown per sale, per order, or per item unless a result is explicitly labelled monthly, weekly, or daily.
  • Percentages (margin, ROI, conversion rate) are easier to compare across products and price points than raw dollars — use them when you benchmark.
  • A positive result means you're ahead after the costs and fees you entered. A negative result means the current numbers don't work — change a lever (raise price, cut a cost, lower ad spend) and recalculate.
  • Treat the output as a planning estimate, not a guarantee. Fees, taxes, and conversion rates shift over time — re-run the numbers whenever a key input changes.

Limitations

  • Assumes one product and one base price for the month.
  • Does not model changes in sales caused by a different retail price.
  • Does not model taxes or the payment threshold.

Common mistakes

  • Assuming a higher markup always means higher earnings — on Standard below the fee cap it often doesn't.
  • Comparing markups at different sales volumes and attributing the whole difference to the markup.
  • Using a base price from another product or country — base prices vary, so use the one you currently see.

Related Guides

Go deeper with plain-English guides on the same topic.

FAQ

Does raising my Redbubble markup increase my earnings?
It depends on your account tier and volume. On Standard, below the $150 monthly fee cap, the excess markup fee and platform fee together absorb everything above a 20% markup. On Premium and Pro you keep part or all of the extra.
Is there a best markup on Redbubble?
No single markup is right for every artist. This calculator shows the fee effect of a change for your tier and volume; how buyers respond to the new price is a separate question only your own sales can answer.
Why does the calculator use the same sales for both markups?
So the comparison isolates the fee effect. A higher retail price may change how often a design sells, which this tool does not try to predict.
When does the fee cap matter?
When your combined excess markup and platform fees for the pay period would exceed $150. Above that, Redbubble credits the excess back, so extra margin is kept.

Why trust this calculator?

This tool uses standard mathematical formulas and commonly accepted calculation methods, shown openly in the Formula section above so you can verify the math yourself. Results are estimates based on the information you enter and do not account for every individual circumstance. For important financial, tax, legal, medical, or business decisions, please double-check with a qualified professional before acting on the numbers.

What to calculate next

If the markup change doesn't move your net, look at volume instead: see how many sales a goal needs, or compare how the same scenario works on each tier.

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