Marketing Resources · Tracker
Marketing KPI Tracker
Track the marketing KPIs that matter — traffic, CTR, conversion rate, CAC, ROAS, and email performance — in one monthly dashboard.
Free download. No account required. Email signup is optional.
Best for reviewing progress over time. Use it with the matching calculator, or print it for planning offline.
Related Guides
Plain-English guides that pair with this resource.
Why Aren't My Etsy Listings Getting Views? Complete Etsy SEO Guide
How Etsy search actually works in 2026, why your listings aren't getting views, and a 30-day plan to fix titles, tags, photos, and engagement.
Read guide →Shopify Profit Guide: How To Actually Make Money
The Shopify profit equation — fees, COGS, shipping, ads, and the real margin you need to survive paid traffic.
Read guide →How To Create eBay Listings That Sell: Complete Listing Optimization Guide
Every lever that affects whether your eBay listing gets found and bought — titles, item specifics, photos, pricing, shipping, and trust signals — with a 30-day plan.
Read guide →Amazon PPC Advertising Explained
A beginner's guide to Amazon PPC in 2026 — ad types, keyword strategy, bidding, ACoS targets, and the new AI-driven recommendation shift.
Read guide →
Related Calculators
Free tools to put this resource into practice.
Etsy Ads ROI Calculator
Measure whether your Etsy Ads are actually profitable.
Try calculator →Shopify Conversion Calculator
Track your Shopify store conversion rate against benchmarks.
Try calculator →Etsy Conversion Calculator
Track your Etsy shop conversion rate against benchmarks.
Try calculator →Amazon ACoS Calculator
Calculate ACoS, TACoS, break-even ACoS, and PPC profit per campaign.
Try calculator →
Related free resources
More worksheets and tools that may help with the same seller task.
- MarketingPlanner
Pinterest Traffic Planner
Plan a 30-day Pinterest content schedule, pin templates, and keyword strategy to drive traffic to your shop or store.
View resource → - MarketingPlanner
Content Marketing Planner
Plan blog posts, videos, and social content with a structured editorial calendar designed to drive traffic and sales for online sellers.
View resource → - MarketingPlanner
Email Marketing Planner
Plan welcome flows, broadcasts, promos, and abandoned cart sequences with a 30-day email calendar built for online stores.
View resource → - MarketingPlanner
Social Media Content Planner
Plan a month of social content across Instagram, TikTok, Pinterest, and Facebook with post ideas, hooks, hashtags, and a posting schedule.
View resource →
Related Guides
KDP Marketing Guide
How to market a KDP book — launch, reviews, ads, categories, A+ content, and ongoing visibility tactics that actually move sales.
Read guide →
Related Calculators
Email Marketing ROI Calculator
Estimate revenue, profit, and ROI from email marketing campaigns.
Try calculator →Ad Budget Break-Even Calculator
Sales and revenue needed to recover an ad budget.
Try calculator →Ad Profit Calculator
Campaign-level ROAS, ROI, and net profit after ads.
Try calculator →
Recommended Downloads
Content Marketing Planner
Plan blog posts, videos, and social content with a structured editorial calendar designed to drive traffic and sales for online sellers.
Open resource →Email Marketing Planner
Plan welcome flows, broadcasts, promos, and abandoned cart sequences with a 30-day email calendar built for online stores.
Open resource →Marketing Campaign Planner
Plan, budget, and track promotional campaigns end-to-end — offer, channels, creative, timeline, and post-campaign performance review.
Open resource →
Continue Learning
Business Math Basics for Online Sellers
A five-lesson starter course covering the only five numbers every online seller actually needs to track — revenue, margin, break-even, ROI, and cash flow.
Open course →