Ad Profit Calculator
Check whether an advertising campaign was profitable at the campaign level — revenue, ROAS, ROI, and net profit after every cost.
- Free calculator
- Instant estimate
- No signup needed
- Beginner friendly
Enter every amount in the same currency. This selector only changes the symbol shown — it does not convert exchange rates.
Net profit after ads
$290.00
Moderate Profit PotentialROAS
5.00x
$5.00 per $1.00 ad spend
ROI
145.0%
Estimated fees
$100.00
Cost per order
$10.00
Profit per order
$14.50
Short example
$200.00 ad spend brings in $1,000.00 across 20 orders. After $300.00 product, $80.00 shipping, $30.00 packaging, and $100.00 fees, net profit ≈ $290.00. ROAS = 5.0x, ROI = 145%.
All calculations are estimates based on average platform fees. Real profits may vary depending on category, ads, and shipping.
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How to use this calculator
- Enter your numbers in each field above — the calculator updates instantly as you type, so there's nothing to submit.
- Use your real figures when you have them, or sensible estimates while you're planning. If a field doesn't apply, leave it at zero.
- Compare the results, then change one input at a time to see how each lever (price, cost, fees, volume) moves the outcome.
Formula
Fees = Revenue × Fee% + Fixed · Total costs = Ad spend + Product + Shipping + Packaging + Fees · Profit = Revenue − Total costs · ROAS = Revenue ÷ Ad spend · ROI = Profit ÷ Ad spend
Worked example
$200 ad spend, $1,000 revenue, $300 product, $80 shipping, $30 packaging, 10% fee.
- Fees = $100
- Total costs = 200 + 300 + 80 + 30 + 100 = $710
- Profit = $290
- ROAS = 5.0x, ROI = 145%
Answer: ≈ $290 net profit; 5.0x ROAS
How it works
ROAS on its own is misleading — a 4x ROAS with 70% cost of goods is losing money. Layer product costs and fees on top of ad spend to see the real number.
How to interpret your results
- Dollar values are shown per sale, per order, or per item unless a result is explicitly labelled monthly, weekly, or daily.
- Percentages (margin, ROI, conversion rate) are easier to compare across products and price points than raw dollars — use them when you benchmark.
- A positive result means you're ahead after the costs and fees you entered. A negative result means the current numbers don't work — change a lever (raise price, cut a cost, lower ad spend) and recalculate.
- Treat the output as a planning estimate, not a guarantee. Fees, taxes, and conversion rates shift over time — re-run the numbers whenever a key input changes.
Common mistakes
- Reading ROAS as profit — it's revenue.
- Ignoring the fixed transaction fee — small ad-driven orders lose more of it.
- Not attributing packaging and fulfillment to ad-driven orders.
Related Guides
Go deeper with plain-English guides on the same topic.
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FAQ
- What ROAS is 'good'?
- Depends on margin. Low-margin (10–20%) needs 5x+. High-margin (50%+) can be profitable at 2–3x.
- How is this different from Profit After Ads?
- Ad Profit is the whole campaign. Profit After Ads is a single order or product with ad cost allocated.
Why trust this calculator?
This tool uses standard mathematical formulas and commonly accepted calculation methods, shown openly in the Formula section above so you can verify the math yourself. Results are estimates based on the information you enter and do not account for every individual circumstance. For important financial, tax, legal, medical, or business decisions, please double-check with a qualified professional before acting on the numbers.
Keep going
One calculator rarely tells the full story. Pair this one with a related tool below to pressure-test your numbers from a different angle, or browse Selling & Business Calculators for more in the same category.
What to calculate next
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