Average Order Value Check
Calculate current AOV, gap to your target, and the extra monthly profit closing that gap would earn.
- Free calculator
- Instant estimate
- No signup needed
- Beginner friendly
Enter every amount in the same currency. This selector only changes the symbol shown — it does not convert exchange rates.
Current AOV
$30.00
Target AOV
$40.00
Gap per order
$10.00
33.3% increase needed
Total gap this period
$4,000.00
Net profit added per order
$3.21
Low Profit / Needs OptimizationNet monthly profit added
$1,284.00
Estimated annual gain
$15,408.00
Extra fees on the gap
$1.29
Short example
$12,000.00 revenue over 400 orders = $30.00 AOV. Lifting AOV to $40.00 means each order needs an extra $10.00. After a $5.00 product cost, ~13% fees, and $0.50 packaging, that adds ≈ $3.21 profit per order — about $1,284.00/month.
All calculations are estimates based on average platform fees. Real profits may vary depending on category, ads, and shipping.
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How to use this calculator
- Enter your numbers in each field above — the calculator updates instantly as you type, so there's nothing to submit.
- Use your real figures when you have them, or sensible estimates while you're planning. If a field doesn't apply, leave it at zero.
- Compare the results, then change one input at a time to see how each lever (price, cost, fees, volume) moves the outcome.
Formula
AOV = Total revenue ÷ Total orders · Extra profit per order = (Gap × (1 − Fee%)) − Extra product cost − Extra packaging
Worked example
$12,000 revenue, 400 orders, target AOV $40, $5 extra product cost, 13% fees.
- Current AOV = $30, gap = $10
- Extra fees on gap = ~$1.30
- Net extra profit per order = 10 − 1.30 − 5 − 0.50 ≈ $3.20
Answer: ~$3.20 more profit per order — ~$1,280/month extra
How it works
Raising AOV is usually the cheapest way to grow. You've already paid the ad cost and won the trust — one extra bundled item can add 10–20% profit without new customers.
How to interpret your results
- Dollar values are shown per sale, per order, or per item unless a result is explicitly labelled monthly, weekly, or daily.
- Percentages (margin, ROI, conversion rate) are easier to compare across products and price points than raw dollars — use them when you benchmark.
- A positive result means you're ahead after the costs and fees you entered. A negative result means the current numbers don't work — change a lever (raise price, cut a cost, lower ad spend) and recalculate.
- Treat the output as a planning estimate, not a guarantee. Fees, taxes, and conversion rates shift over time — re-run the numbers whenever a key input changes.
Common mistakes
- Chasing AOV with heavy discounts (bundle bogo etc.) that erase the gain.
- Ignoring extra product cost and packaging on the upsell.
- Comparing AOV across categories with very different price points.
Related Guides
Go deeper with plain-English guides on the same topic.
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FAQ
- What's a good AOV target?
- Aim for 10–25% above your current AOV as a first milestone. Big jumps usually need product-line changes.
- Do bundles increase AOV?
- Yes, if priced correctly. Use the Bundle Profit Check to make sure the bundle still profits.
Why trust this calculator?
This tool uses standard mathematical formulas and commonly accepted calculation methods, shown openly in the Formula section above so you can verify the math yourself. Results are estimates based on the information you enter and do not account for every individual circumstance. For important financial, tax, legal, medical, or business decisions, please double-check with a qualified professional before acting on the numbers.
Keep going
One calculator rarely tells the full story. Pair this one with a related tool below to pressure-test your numbers from a different angle, or browse Selling & Business Calculators for more in the same category.
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