Campaign Cost Breakdown
Enter ad spend, revenue, and unit costs to see ROI, ROAS, profit per unit, and cost per acquisition on a paid campaign.
- Free calculator
- Instant estimate
- No signup needed
- Beginner friendly
Enter every amount in the same currency. This selector only changes the symbol shown — it does not convert exchange rates.
Campaign expenses
Campaign results
Campaign profit / loss
$725.00
High Profit PotentialTotal campaign cost
$675.00
Labor $125.00
Total cost incl. products
$1,275.00
Break-even campaign revenue
$1,275.00
ROI
107.4%
ROAS
5.00×
Cost per order
$16.88
Revenue per order
$50.00
Cost per lead
Not available
Cost per click
$0.20
Short example
Spend $400.00 on ads, $150.00 on creative, 5 labor hours at $25.00. Total campaign cost ≈ $675.00. If the campaign earns $2,000.00 in revenue with $600.00 in products, profit is $725.00, ROI ≈ 107%, ROAS 5×.
All calculations are estimates based on average platform fees. Real profits may vary depending on category, ads, and shipping.
Free worksheet for your next step
Turn this calculator result into a plan with a matching worksheet, checklist, or printable resource.
- PlannerMarketing
Marketing Campaign Planner
Plan, budget, and track promotional campaigns end-to-end — offer, channels, creative, timeline, and post-campaign performance review.
- TrackerMarketing
Marketing KPI Tracker
Track the marketing KPIs that matter — traffic, CTR, conversion rate, CAC, ROAS, and email performance — in one monthly dashboard.
How to use this calculator
- Enter your numbers in each field above — the calculator updates instantly as you type, so there's nothing to submit.
- Use your real figures when you have them, or sensible estimates while you're planning. If a field doesn't apply, leave it at zero.
- Compare the results, then change one input at a time to see how each lever (price, cost, fees, volume) moves the outcome.
Formula
ROI = (Revenue − Ad spend − Product costs) ÷ Ad spend × 100 · ROAS = Revenue ÷ Ad spend
Worked example
$500 spent, 40 sales, $30 revenue each, $12 product cost each.
- Revenue = $1,200
- Product cost = $480
- Profit = 1,200 − 500 − 480 = $220
- ROAS = 1,200 ÷ 500 = 2.4×
Answer: 44% ROI, 2.4× ROAS, $12.50 cost per acquisition
How it works
ROAS tells you how much revenue each ad dollar returned. ROI tells you whether the campaign actually made money once product costs are subtracted. Both matter — high ROAS with thin margins can still lose.
How to interpret your results
- Dollar values are shown per sale, per order, or per item unless a result is explicitly labelled monthly, weekly, or daily.
- Percentages (margin, ROI, conversion rate) are easier to compare across products and price points than raw dollars — use them when you benchmark.
- A positive result means you're ahead after the costs and fees you entered. A negative result means the current numbers don't work — change a lever (raise price, cut a cost, lower ad spend) and recalculate.
- Treat the output as a planning estimate, not a guarantee. Fees, taxes, and conversion rates shift over time — re-run the numbers whenever a key input changes.
Common mistakes
- Judging a campaign on ROAS alone — a 3× ROAS on 25% margin is barely break-even.
- Forgetting to subtract product cost from ad revenue.
- Not counting fixed costs (creative, agency fees) in total spend.
Related Guides
Go deeper with plain-English guides on the same topic.
What Is a Good Profit Margin?
What counts as a healthy profit margin — and how it changes depending on what you sell and where.
Read guide →What Is A Good Profit Margin? Complete Small Business Profit Margin Guide
A 2026 profit margin guide — gross vs net vs contribution, what counts as a good margin, healthy benchmarks by industry and platform, formulas, and improvement strategies.
Read guide →Pricing Psychology Explained: 25 Strategies That Increase Sales
A 2026 pricing psychology guide — what it is, why it works, 25 specific techniques with examples, platform-specific applications, before/after scenarios, and ethics.
Read guide →How to Price Handmade Products
A simple formula for pricing handmade work that covers materials, labor, overhead, and profit.
Read guide →
FAQ
- What's a good ROAS?
- Break-even ROAS = 1 ÷ margin. A 30% margin needs ~3.33× ROAS to cover product cost alone.
- What if some sales are new customers vs repeat?
- This calc measures the campaign as-is. For lifetime value, use the CAC vs LTV calculator.
Why trust this calculator?
This tool uses standard mathematical formulas and commonly accepted calculation methods, shown openly in the Formula section above so you can verify the math yourself. Results are estimates based on the information you enter and do not account for every individual circumstance. For important financial, tax, legal, medical, or business decisions, please double-check with a qualified professional before acting on the numbers.
Keep going
One calculator rarely tells the full story. Pair this one with a related tool below to pressure-test your numbers from a different angle, or browse Selling & Business Calculators for more in the same category.
What to calculate next
You may also find these tools helpful.
Average Order Value Check
How much extra profit hitting your target AOV would add.
Discount Profit Check
See how much profit a sale or coupon actually leaves behind.
CAC vs LTV Calculator
Customer acquisition cost, lifetime value, payback period, and LTV:CAC ratio.
Email Marketing ROI Calculator
Estimate revenue, profit, and ROI from email marketing campaigns.
Related Guides
Amazon FBA Cost Guide
Every Amazon FBA fee in 2026 — referral, fulfillment, storage, fuel surcharge — with worked profit examples at $10, $25, $50, and $100 price points.
Read guide →How Much Does Amazon FBA Cost?
Every Amazon FBA fee explained — referral, fulfillment, storage, and the easy-to-miss extras — with 2026 rates.
Read guide →The True Cost of "Free" Shipping on Etsy
Etsy's transaction fee applies to your shipping total too — so 'free shipping' quietly costs you. Here's the math and how to price it.
Read guide →
Related Calculators
Refund Cost Breakdown
The true money-side cost of issuing a refund.
Try calculator →Return Cost Breakdown
Physical return costs — labels, inspection, damage, and recovery.
Try calculator →Campaign Break-Even Calculator
Orders and revenue needed before a campaign pays for itself.
Try calculator →
Compare Alternatives
IngramSpark vs. KDP: Print Cost & What You Keep
Reconcile dollars-per-copy on KDP and IngramSpark — print cost, wholesale discount, and break-evens.
Compare →
Recommended Downloads
Marketing Campaign Planner
Plan, budget, and track promotional campaigns end-to-end — offer, channels, creative, timeline, and post-campaign performance review.
Open resource →Break-Even Planning Worksheet
Calculate break-even points, profit cushions, and sales targets across any selling platform.
Open resource →Content Marketing Planner
Plan blog posts, videos, and social content with a structured editorial calendar designed to drive traffic and sales for online sellers.
Open resource →
Continue Learning
Business Math Basics for Online Sellers
A five-lesson starter course covering the only five numbers every online seller actually needs to track — revenue, margin, break-even, ROI, and cash flow.
Open course →