Shopify Profit Calculator

How to use this calculator

1. Enter your numbers in each field above — the calculator updates instantly as you type, so there's nothing to submit.
2. Use your real figures when you have them, or sensible estimates while you're planning. If a field doesn't apply, leave it at zero.
3. Compare the results, then change one input at a time to see how each lever (price, cost, fees, volume) moves the outcome.

When to use this calculator

• Before launching a new SKU, to confirm the planned price clears 25–30% net margin after ads.
• When ad CPMs spike (Q4, election cycles) and you need to see what cost-per-order is sustainable.
• Before running a sitewide sale — a 20% discount on a 30% net margin product cuts profit per order roughly in half.
• When deciding whether to absorb a shipping cost increase or pass it through.
• Quarterly, to audit the gap between Shopify's revenue report and your bank balance.

Formula

Net price = Sale price − Discount · Profit / order = Net price − COGS − Shipping − Transaction% − Processing% − (Ads ÷ Orders) − (Subscription ÷ Orders) · Break-even orders = (Subscription + Ads) ÷ (Net price − variable cost per order)

Worked example

$45 product, $12 cost of goods, $6 shipping, $39/mo Shopify plan, 2% transaction fee, 2.9% payment processing, $300/mo ads, $0 discount, 150 orders/mo.

1. Net price = 45 − 0 = $45
2. Fees per order = 45 × 0.02 + 45 × 0.029 = $2.21
3. Ads per order = 300 ÷ 150 = $2.00; Subscription per order = 39 ÷ 150 = $0.26
4. Cost per order = 12 + 6 + 2.21 + 2.00 + 0.26 = $22.47
5. Profit per order = 45 − 22.47 ≈ $22.53; Monthly profit ≈ $3,380

Answer: ≈ $22.53 profit per order · ≈ $3,380/mo · ≈ 50% margin

More worked examples

How it works

Expert tips

• Stick with Shopify Payments unless you have a specific gateway reason — the 0.5–2.0% third-party transaction fee usually beats any plan savings.
• Treat ads as a per-order cost in pricing, not a separate marketing budget — if a SKU can't carry its own CAC, it isn't profitable.
• When running a coupon, model the discount as a price reduction inside the calculator rather than a one-off promo line. It's far more honest about what you'll keep.
• Free shipping thresholds usually raise AOV more than they cost — but only verify with a 30-day A/B, never on gut feel.
• For high-volume stores, even a 0.2% processing reduction (Grow vs Basic) can pay for the plan upgrade in one month — run it through this tool before deciding.

How to interpret your results

• Dollar values are shown per sale, per order, or per item unless a result is explicitly labelled monthly, weekly, or daily.
• Percentages (margin, ROI, conversion rate) are easier to compare across products and price points than raw dollars — use them when you benchmark.
• A positive result means you're ahead after the costs and fees you entered. A negative result means the current numbers don't work — change a lever (raise price, cut a cost, lower ad spend) and recalculate.
• Treat the output as a planning estimate, not a guarantee. Fees, taxes, and conversion rates shift over time — re-run the numbers whenever a key input changes.

Limitations

• Subscription costs are amortized per order — a slow month makes per-order subscription cost feel artificially high.
• Doesn't model returns and refunds; budget a 3–8% reserve depending on category.
• Ad spend is treated as fully attributable — long sales cycles or branded search inflate real CAC.
• Doesn't include app subscriptions individually; lump them into a fixed overhead line if you use many paid apps.
• Sales tax and income tax are not modeled; the result is pre-tax operating profit.

Common mistakes

• Counting revenue as profit — gross sales look great until subscription, ads, and processing come out.
• Ignoring payment processing fees because they're "small" — at 2.9% on $10k of sales they're $290/mo, not pocket change.
• Setting an ad budget without tracking cost per order — a $10 CPA on a $30 product can wipe out the entire margin.
• Discounting heavily to drive volume while keeping costs and ad spend the same — net profit usually falls, not rises.
• Forgetting that shipping you charge the customer is often less than what you actually pay the carrier.

Related Guides

Go deeper with plain-English guides on the same topic.

• How to Calculate Your True Shopify Profit

  What's left after product cost, fees, ads, and overhead — and how to work it out.

  Read guide →

• Shopify Profit Guide: How To Actually Make Money

  The Shopify profit equation — fees, COGS, shipping, ads, and the real margin you need to survive paid traffic.

  Read guide →

• How To Price Products On Shopify: Complete Pricing Guide

  A complete 2026 pricing guide for Shopify merchants — cost, competitor, premium, bundle, and subscription strategies with worked examples for physical, handmade, POD, and digital products.

  Read guide →

• What Is A Good Shopify Conversion Rate? Complete Conversion Guide (2026)

  What counts as a good Shopify conversion rate in 2026 — benchmarks, formulas, where stores lose customers, a full optimization checklist, case studies, and a 30-day improvement plan.

  Read guide →

FAQ

What is a good Shopify profit margin?

For physical products sold direct-to-consumer, a 20–40% net margin after ads is healthy, and 10–20% is normal in competitive niches. Dropshipping margins are typically lower (10–20%), while branded or handmade goods can sustain 40%+.

How accurate are the default fees?

Defaults reflect common Shopify Basic + Shopify Payments rates in the US (2.9% + 30¢ rounded; transaction fee waived when using Shopify Payments, otherwise ~2%). Update the percent fields to match your country and plan.

Does this include the 30¢ flat fee per transaction?

It's bundled into the processing %. For an exact match on small orders, add about 30¢ to your cost of goods or raise the processing % slightly.

What counts as advertising?

Anything you pay to acquire orders: Facebook/Meta, TikTok, Google, influencer fees, affiliate payouts. Use your real monthly total — that's what drives cost per order.

How do I use the break-even number?

Break-even is the orders per month you need before fixed costs (Shopify plan + ads) are covered. Hit that number and every additional order is mostly profit.

Is this calculator free to use?

Yes — no sign-up, no email, no limits. It runs entirely in your browser.

What to calculate next

You may also find these tools helpful.

• Shopify Pricing Calculator

  Find the right Shopify product price after costs, fees, and ads.

• Shopify Conversion Calculator

  Track your Shopify store conversion rate against benchmarks.

• Profit Margin Calculator

  Universal profit, margin, and markup for any product or channel.

• Break-Even Calculator

  Sales needed to cover your startup costs.

Related Resources

Helpful guides and tools to take your next step.

• Shopify Profit Worksheet

  Calculate true Shopify profit after product costs, payment fees, and ads.

  Open resource →

• Shopify Profit Planning Guide

  A practical framework for planning monthly Shopify profit and growth.

  Open resource →

• Shopify Startup Checklist

  Launch your first Shopify store with a step-by-step setup checklist.

  Open resource →

• Shopify SEO Checklist

  Improve product page rankings with a complete Shopify SEO checklist.

  Open resource →

• Shopify Income Goal Planner

  Turn a monthly income goal into a realistic Shopify sales plan.

  Open resource →