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Product Pricing Breakdown

See exactly how each dollar of your selling price is split between product cost, packaging, shipping, fees, ads, and profit.

Enter every amount in the same currency. This selector only changes the symbol shown — it does not convert exchange rates.

Profit per sale

$7.57

Moderate Profit Potential

Margin

25.2%

Markup

166.6%

ROI

67.3%

Where the $29.99 goes
Product cost
$8.00
26.7%
Inbound shipping
$1.00
3.3%
Packaging
$0.75
2.5%
Labor
$1.00
3.3%
Overhead
$0.50
1.7%
Advertising
$2.00
6.7%
Outbound shipping paid
$5.00
16.7%
Selling fees
$4.17
13.9%
Profit
$7.57
25.2%

Total costs per sale

$22.42

Shipping subsidy

−$5.00

Short example

A $29.99 sale with $8.00 product cost, $3.25 in prep/labor/overhead, $2.00 ads, $5.00 outbound shipping, and ~13% fees leaves ≈ $6.85 profit (~22.8% margin).

All calculations are estimates based on average platform fees. Real profits may vary depending on category, ads, and shipping.

Free worksheet for your next step

Turn this calculator result into a plan with a matching worksheet, checklist, or printable resource.

  • WorkbookHandmade

    Handmade Product Pricing Workbook

    A practical pricing workbook for handmade sellers who want to price products with confidence.

    Open the worksheet →
  • WorksheetPrint-on-Demand

    Printable Pricing Worksheet

    A practical workbook for pricing digital products, increasing profit, and planning sales goals.

    Open the worksheet →
  • WorkbookGeneral

    Seller Profit Workbook

    Track revenue, expenses, fees, profit margins, break-even points, and product performance across any online selling business.

    Open the worksheet →

How to use this calculator

  1. Enter your numbers in each field above — the calculator updates instantly as you type, so there's nothing to submit.
  2. Use your real figures when you have them, or sensible estimates while you're planning. If a field doesn't apply, leave it at zero.
  3. Compare the results, then change one input at a time to see how each lever (price, cost, fees, volume) moves the outcome.

Formula

For each cost bucket: percent of price = Bucket cost ÷ (Price + Shipping charged)

Worked example

$29.99 sale, $8 product, $3.25 in prep/labor/overhead, $2 ads, $5 outbound, ~13% fees.

  1. Fees = ~$3.89 + $0.30 = $4.19
  2. Costs = 8 + 3.25 + 2 + 5 + 4.19 = $22.44
  3. Profit ≈ $7.55

Answer: ~$7.55 profit (~25.2% margin)

How it works

The most useful pricing question isn't 'am I profitable?' but 'where does the money actually go?' — a category eating 15%+ of your price is usually the first lever to pull.

How to interpret your results

  • Dollar values are shown per sale, per order, or per item unless a result is explicitly labelled monthly, weekly, or daily.
  • Percentages (margin, ROI, conversion rate) are easier to compare across products and price points than raw dollars — use them when you benchmark.
  • A positive result means you're ahead after the costs and fees you entered. A negative result means the current numbers don't work — change a lever (raise price, cut a cost, lower ad spend) and recalculate.
  • Treat the output as a planning estimate, not a guarantee. Fees, taxes, and conversion rates shift over time — re-run the numbers whenever a key input changes.

Common mistakes

  • Not counting labor or overhead as real costs.
  • Missing the fixed transaction fee — it hurts small orders most.
  • Confusing profit % (margin) with markup %.

Related Guides

Go deeper with plain-English guides on the same topic.

FAQ

What's a healthy profit share?
20–35% is common in ecommerce. Under 15% and one refund erases the sale.
How do I lower fees?
Some are structural (marketplace commission). Others (payment processing) shrink with volume or when you move to your own store.

Why trust this calculator?

This tool uses standard mathematical formulas and commonly accepted calculation methods, shown openly in the Formula section above so you can verify the math yourself. Results are estimates based on the information you enter and do not account for every individual circumstance. For important financial, tax, legal, medical, or business decisions, please double-check with a qualified professional before acting on the numbers.

Keep going

One calculator rarely tells the full story. Pair this one with a related tool below to pressure-test your numbers from a different angle, or browse Selling & Business Calculators for more in the same category.

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