Product Pricing Calculator
Get suggested prices for a target profit margin and a target markup — with break-even price and competitor comparison.
- Free calculator
- Instant estimate
- No signup needed
- Beginner friendly
Enter every amount in the same currency. This selector only changes the symbol shown — it does not convert exchange rates.
Price for target margin
$23.13
35% margin
Price for target markup
$25.63
150% markup
Break-even price
$13.83
Total unit cost
$10.25
Profit at markup price
$10.27
High Profit PotentialMargin at markup price
40.1%
Profit at competitor price
$7.11
High Profit PotentialMargin at competitor price
32.3%
Short example
A $10.25 total-cost product with ~13% fees, $0.30 fixed, $1.50 ads, and a 35% margin target should sell for ≈ $23.17. A 150% markup would price it at $25.63 (~44% margin).
All calculations are estimates based on average platform fees. Real profits may vary depending on category, ads, and shipping.
Free worksheet for your next step
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How to use this calculator
- Enter your numbers in each field above — the calculator updates instantly as you type, so there's nothing to submit.
- Use your real figures when you have them, or sensible estimates while you're planning. If a field doesn't apply, leave it at zero.
- Compare the results, then change one input at a time to see how each lever (price, cost, fees, volume) moves the outcome.
Formula
Price for margin M% = (Total cost + Fixed fee + Ads) ÷ (1 − Fee% − M%) · Markup price = Total cost × (1 + Markup%)
Worked example
$10.25 total cost, ~13% fees, $0.30 fixed, $1.50 ads, 35% target margin, 150% markup.
- Margin price = (10.25 + 0.30 + 1.50) ÷ (1 − 0.13 − 0.35) ≈ $23.17
- Markup price = 10.25 × 2.50 = $25.63
Answer: $23.17 for 35% margin, $25.63 for 150% markup
How it works
Markup and margin sound similar but aren't the same math. A 100% markup is only a 50% margin. This calc shows both so you can pick the higher price defensibly.
How to interpret your results
- Dollar values are shown per sale, per order, or per item unless a result is explicitly labelled monthly, weekly, or daily.
- Percentages (margin, ROI, conversion rate) are easier to compare across products and price points than raw dollars — use them when you benchmark.
- A positive result means you're ahead after the costs and fees you entered. A negative result means the current numbers don't work — change a lever (raise price, cut a cost, lower ad spend) and recalculate.
- Treat the output as a planning estimate, not a guarantee. Fees, taxes, and conversion rates shift over time — re-run the numbers whenever a key input changes.
Common mistakes
- Confusing markup and margin — the two words are not interchangeable.
- Setting a target margin that plus fees exceeds 100% (impossible to price).
- Ignoring competitor price entirely — the market sets a ceiling.
Related Guides
Go deeper with plain-English guides on the same topic.
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FAQ
- Which should I use, margin or markup?
- Retailers usually think in margin; makers and thrift flippers often think in markup. Price to the one your business plan uses.
- What if the market won't bear my target price?
- Cut a cost, accept a smaller margin, or pick a different product. Wishful pricing doesn't sell.
Why trust this calculator?
This tool uses standard mathematical formulas and commonly accepted calculation methods, shown openly in the Formula section above so you can verify the math yourself. Results are estimates based on the information you enter and do not account for every individual circumstance. For important financial, tax, legal, medical, or business decisions, please double-check with a qualified professional before acting on the numbers.
What to calculate next
With a price in hand, check the floor you can never go below, see what a discount or free shipping does to the same order, and confirm the margin holds once fees and returns are included.
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