Digital Product Profit Calculator

How to use this calculator

1. Enter your numbers in each field above — the calculator updates instantly as you type, so there's nothing to submit.
2. Use your real figures when you have them, or sensible estimates while you're planning. If a field doesn't apply, leave it at zero.
3. Compare the results, then change one input at a time to see how each lever (price, cost, fees, volume) moves the outcome.

Formula

Fee/sale = Price × Marketplace% + Payment fee · Profit/sale = Price − Fee/sale · Break-even sales = (Creation + Ads) ÷ Profit/sale · Monthly profit = Sales × Profit/sale − Ads

Worked example

$19 price, 6.5% marketplace + $0.60 payment, $200 ads, $300 creation, 80 sales.

1. Fee/sale = 1.24 + 0.60 = $1.84
2. Profit/sale = $17.16
3. Break-even = 500 ÷ 17.16 ≈ 30 sales
4. Monthly profit = 80 × 17.16 − 200 = $1,173

Answer: Break-even at ~30 sales, $1,173 monthly profit

How it works

How to interpret your results

• Dollar values are shown per sale, per order, or per item unless a result is explicitly labelled monthly, weekly, or daily.
• Percentages (margin, ROI, conversion rate) are easier to compare across products and price points than raw dollars — use them when you benchmark.
• A positive result means you're ahead after the costs and fees you entered. A negative result means the current numbers don't work — change a lever (raise price, cut a cost, lower ad spend) and recalculate.
• Treat the output as a planning estimate, not a guarantee. Fees, taxes, and conversion rates shift over time — re-run the numbers whenever a key input changes.

Common mistakes

• Treating creation cost as free because it was 'your time'.
• Ignoring payment processor fees on low-price products.
• Assuming ads keep working at the same CPA as they scale.

Related Guides

Go deeper with plain-English guides on the same topic.

• Profit guideBusiness Planning

  What Is a Good Profit Margin?

  What counts as a healthy profit margin — and how it changes depending on what you sell and where.

  Read guide →Profit Margin Calculator →
• Profit guideBusiness Planning

  What Is A Good Profit Margin? Complete Small Business Profit Margin Guide

  A 2026 profit margin guide — gross vs net vs contribution, what counts as a good margin, healthy benchmarks by industry and platform, formulas, and improvement strategies.

  Read guide →Profit Margin Calculator →
• Pricing guideBusiness Planning

  Pricing Psychology Explained: 25 Strategies That Increase Sales

  A 2026 pricing psychology guide — what it is, why it works, 25 specific techniques with examples, platform-specific applications, before/after scenarios, and ethics.

  Read guide →Profit Margin Calculator →
• Pricing guideBusiness Planning

  How to Price Handmade Products

  A simple formula for pricing handmade work that covers materials, labor, overhead, and profit.

  Read guide →Handmade Pricing Calculator →

FAQ

Where does creation cost come from?

Include design software, contractors, stock assets, and your own time at a rate you'd pay someone else.

Should I split ads and creation?

Yes — creation is a one-time hit; ads recur. This tool amortizes creation into break-even sales and treats ads as monthly.

Related calculators

You may also find these tools helpful.

• Printable Pricing Calculator

  Ideal selling price for printables and digital downloads.

• Product Launch Cost Calculator

  Break-even sales and first-month ROI for a new launch.

• Net Profit Calculator

  Universal net profit and margin after every business cost.

• Break-Even Calculator

  Sales needed to cover your startup costs.