Sales Goal Calculator
Find the orders you need to hit a revenue or profit target — for a day, week, month, or year — so the goal becomes a daily number, not a wish.
- Free calculator
- Instant estimate
- No signup needed
- Beginner friendly
Enter every amount in the same currency. This selector only changes the symbol shown — it does not convert exchange rates.
Orders needed
167
Over 1 month
Orders per day
5.56
Orders per week
38.9
Revenue needed
$5,000.00
Short example
A $5,000.00 revenue goal at $30.00 AOV needs about 167 orders in the period — ~5.6 orders per day for a month.
All calculations are estimates based on average platform fees. Real profits may vary depending on category, ads, and shipping.
Free worksheet for your next step
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How to use this calculator
- Enter your numbers in each field above — the calculator updates instantly as you type, so there's nothing to submit.
- Use your real figures when you have them, or sensible estimates while you're planning. If a field doesn't apply, leave it at zero.
- Compare the results, then change one input at a time to see how each lever (price, cost, fees, volume) moves the outcome.
Formula
Revenue goal: Orders = Target ÷ AOV · Profit goal: Orders = Target ÷ Profit per order · Orders per day = Orders ÷ Days in period
Worked example
$5,000 revenue goal for one month, $30 AOV.
- Orders needed = 5000 ÷ 30 ≈ 167
- Per day = 167 ÷ 30 ≈ 5.6
- Per week = 167 ÷ 4.3 ≈ 38
Answer: ≈ 167 orders/month, ~5.6/day
How it works
A goal is only motivating when it maps to a daily action. Splitting orders into per-day and per-week rates makes the target concrete and measurable.
How to interpret your results
- Dollar values are shown per sale, per order, or per item unless a result is explicitly labelled monthly, weekly, or daily.
- Percentages (margin, ROI, conversion rate) are easier to compare across products and price points than raw dollars — use them when you benchmark.
- A positive result means you're ahead after the costs and fees you entered. A negative result means the current numbers don't work — change a lever (raise price, cut a cost, lower ad spend) and recalculate.
- Treat the output as a planning estimate, not a guarantee. Fees, taxes, and conversion rates shift over time — re-run the numbers whenever a key input changes.
Common mistakes
- Using peak-month AOV as the year-round number.
- Setting a profit goal without checking that profit per order is realistic.
- Rounding orders down instead of up — you'll miss the target.
Related Guides
Go deeper with plain-English guides on the same topic.
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FAQ
- Should I use revenue or profit goal?
- Profit goal is more honest — revenue can mask margin problems. Use profit unless you're budgeting cash flow.
- How is this different from Monthly Profit Goal?
- Monthly Profit Goal is a specialized version that also handles fees and ads per order. This one is faster and universal.
Why trust this calculator?
This tool uses standard mathematical formulas and commonly accepted calculation methods, shown openly in the Formula section above so you can verify the math yourself. Results are estimates based on the information you enter and do not account for every individual circumstance. For important financial, tax, legal, medical, or business decisions, please double-check with a qualified professional before acting on the numbers.
Keep going
One calculator rarely tells the full story. Pair this one with a related tool below to pressure-test your numbers from a different angle, or browse Selling & Business Calculators for more in the same category.
What to calculate next
You may also find these tools helpful.
Monthly Profit Goal Calculator
Sales per month, week, and day to hit a monthly profit target.
Average Order Value Check
How much extra profit hitting your target AOV would add.
Break-Even Calculator
Sales needed to cover your startup costs.
Profit Margin Calculator
Universal profit, margin, and markup for any product or channel.
Related Guides
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