Are the example prices real products?

They're illustrative examples built to show the math. Numbers are realistic but not pulled from any specific live store.

Why do the examples include so many fees?

Payment processing, app costs, and shipping all eat into margin. Leaving them out makes a product look more profitable than it actually is.

Yes — swap your own costs into the same template. The structure is what's reusable, not the specific numbers.

No. It shows how the math works so you can decide.

Shopify Resources · Guide

Worked Shopify pricing examples across product types — apparel, accessories, digital, and dropshipping — showing markup, fees, and final profit.

General background on this topic. Informational only — not financial, tax, or legal advice.

Are the example prices real products?: They're illustrative examples built to show the math. Numbers are realistic but not pulled from any specific live store.
Why do the examples include so many fees?: Payment processing, app costs, and shipping all eat into margin. Leaving them out makes a product look more profitable than it actually is.
Can I use these examples for my own products?: Yes — swap your own costs into the same template. The structure is what's reusable, not the specific numbers.
Does this guide tell me what to charge?: No. It shows how the math works so you can decide.

Plain-English guides that pair with this resource.

Shopify Profit Guide: How To Actually Make Money
The Shopify profit equation — fees, COGS, shipping, ads, and the real margin you need to survive paid traffic.
Read guide →
How to Calculate Your True Shopify Profit
What's left after product cost, fees, ads, and overhead — and how to work it out.
Read guide →
How To Price Products On Shopify: Complete Pricing Guide
A complete 2026 pricing guide for Shopify merchants — cost, competitor, premium, bundle, and subscription strategies with worked examples for physical, handmade, POD, and digital products.
Read guide →
How To Start A Shopify Store
Step-by-step setup for a profitable Shopify store — niche, products, theme, checkout, shipping, taxes, and launch.
Read guide →

Free tools to put this resource into practice.

Shopify Profit Calculator
True ecommerce profit after Shopify fees and ads.
Try calculator →
Shopify ROI Calculator
Store-level ROI, profit margin, and return on ad spend for any Shopify store.
Try calculator →
Shopify Pricing Calculator
Find the right Shopify product price after costs, fees, and ads.
Try calculator →

More free downloads in Shopify Resources.

Checklist
Shopify Startup Checklist
Launch your first Shopify store with confidence using a step-by-step startup checklist.
View resource →
Worksheet
Shopify Profit Worksheet
Calculate true Shopify profit after product costs, shipping, payment processing, advertising, apps, and operating expenses.
View resource →
Guide
Shopify Profit Planning Guide
A complete system for improving Shopify profitability through pricing, conversion optimization, shipping strategy, email marketing, advertising, and monthly planning.
View resource →
Workbook
Shopify Profit Workbook
A guided workbook for planning Shopify profit by product, campaign, and month — pricing, costs, ads, and margin in one place.
View resource →